Technology has allowed people to be in control of what messages reach them. They can fast-forward through commercials, block advertisements on the Internet or skip them altogether in magazines. It has changed the dynamics of advertising, marketing and PR and opened new and exciting avenues for us to originate, recreate and escalate the demand for clients’ products, brands and services. We're a team of market movers and shakers; strategists, marketers, brand managers, publicists, graphic designers, interactive media and web developers who use modern technology and marketing savvy to catch your attention and stop you in your tracks.
We know the best way to reach consumers is to understand them emotionally, mentally, psychologically, even culturally. It’s important that we create campaigns that start trends with our clients’ products so they evoke feelings inside of people to move them to action. We position these products and services in a way where the message is memorable and unforgettable to their target audience.
Everyone is special. They deserve to have products, brands and services that acknowledge that uniqueness. Every client is special too. They deserve to have their products and services positioned so that they create a buzz and cause excitement in the market. So consider us like… professional matchmakers. We’re here to learn you and your audience’s personality, wants, needs, and desires. We relate and connect clients with compatible people and watch the magic happen.
Advertising, marketing and PR should always be fun and creative. We value integrity, honesty, constructive self-criticism and mutual respect. It’s important that we “get” you and you “get” what we’re trying to do for you. We encourage all of our clients to have an active partnership with us.
Through our ability to build an image that is clear, revolutionary, and memorable, St. Julien Communications Group can develop and/or enhance a brand inline with the message you want associated with your business. Our creative development and production team is known for, but not limited to, their superb work on corporate identity and branding packages, brochures, web sites, mobile web sites, ad campaigns, commercials, and billboards. Additionally, we offer printing at its finest; the product of a combination of state of the art equipment, highly qualified staff, and vast shipping and delivery options. Through strategic alliances with our partners in the print, shipping, and direct mail industry we can offer our clients the highest quality and volume in a time efficient manner.
In a world where we are bombarded with corporate messages every second of the day it is important for advertisers to send a message that is clear and unforgettable. St. Julien Communications Group develops and executes innovative promotional campaigns that meet our clientÆs brand or product specific goals. To ensure our clientÆs campaigns make a memorable impact, we utilize top quality promotional products while using fresh new approaches.
One avenue that has demonstrated proven success for advertisers is to captivate an audience of their customers with an impressive experience associated with their product. St. Julien Communications Group promotes and produces successful events throughout the country for clients looking for a way to profitably link their products and services with the culture and lifestyle of a larger, more diversified consumer base.
St. Julien Communications Group has strong ties to the media on both national and local levels. To ensure overall communication goals are met, television, radio, billboard, and web advertising placement can be incorporated into any marketing strategy.
Our marketing reach extends even into the virtual world of the Internet. Through the combined efforts of our strategic, creative development, and technology teams, St. Julien Communications Group reaches potential customers in a way that's innovative and cutting-edge. Clients' messages reach customers through website ad placement, e-invites, mobile messages, social media and eblast strategy development and implementation. Facebook and Twitter are the tip of the iceberg, as we also follow up with A/B testing and implement organic Search Engine Optimization (SEO) strategies as well.
An organization's reputation, profitability, and even its continued existence can depend on the degree to which its targeted public support its goals and policies. We serve as advocates for businesses, nonprofit associations, universities, and other organizations, and build and maintain positive relationships with the public through our creative approaches and cooperative relationships with representatives from print and broadcast journalism.
Diageo/Crown Royal (http://diageo.com/)
Crown Royal has been one of the most popular whiskeys in the US. They needed a way to increase visibility amongst a new generation of consumers, while strengthening the existing relationships amongst brand loyalists.
We created a unique program that achieved the following: increased brand awareness, educated on the brand (mix ability/versatility), and sampled cocktails in experiential environments to support the program’s “experience marketing” platform of consumers enjoying the product first hand while associating the brand with good times, great music and excellent cocktails.
Diageo was able to successfully integrate the brand seamlessly into Urban Culture, for execution excellence at the street level.
MusicWorld/Sanctuary Urban (http://sanctuarygroup.com)
The Sanctuary Group is one of the world's leading developers of music intellectual property rights. Subsidiary company, MusicWorld, has acts including Beyonce, Destiny's Child and Jadakiss. They needed a fresh, new way of promoting and driving online CD sales.
We produced a flash enabled, e-commerce e-flyer for Roll Bounce: The Album to coincide with the release. This e-flyer used the latest in graphic technology, Flash, to bring Roll Bounce: The Album to life, complete with sound and motion. Additionally, the e-flyer linked to affiliate websites where consumers could purchase the soundtrack. By creating a viral campaign you are able to create fun and excitement around the web experience.
MusicWorld/Sanctuary Urban saw record setting online sells. Our tools helped increase brand value, encourage repeat web site visits, and made the statement that Roll Bounce: The Album is a must have for all music lovers.
Coca-Cola North America (http://coke.com)
Coca-Cola North America, the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates, needed a partner to manage the roll out of their Coke Zero brand. They needed a grass-root sampling program as an extension to their marketing campaign.
In a world where we are bombarded with corporate messages every second of the day, we felt it important for Coca-Cola to send a message that is clear and unforgettable. We developed and executed a promotional campaign based on Coke ZeroÆs "Everyone Chill" platform. The Coke Zero Chill team was activated.
The Coke Zero spokespersons promoted and educated consumers on the brand. The Coke Zero Chill team touched over half a million consumers, placing Coke Zero top of mind for the targeted demographic.
George Foreman (www.BigGeorge.com)
George Foreman needed to create a personal presence over the internet that would represent his lifestyle and incorporate all the products he promotes.
The goal was to create a visually stimulating experience that would give you insight on George Foreman's lifestyle while branding all his products and directing you to an e-commerce platform where you can purchase these products.
Through savvy designing and strategic development, the ideal website was produced www.BigGeorge.com.
Parents and Teachers for Our Public Schools (PATFOPS)
TPATFOPs wanted to ensure that a $805 million bond proposal to renovate, expand and build more than 136 schools throughout the Houston Independent School District was voted to pass. áSpecifically, PATFOPS and HISD had challenges communicating and convincing minority and special interest markets to support the bond.
St. Julien Communications Group felt that if the communities of Houston had well crafted stories and visual imagery highlighting the pros to the bond passing and those who already support it, positive impressions would result in increased supporters. We provided photojournalist services to capture photos, cover events, and send press releases to community-based media outlets. Content and photography were sent to over 45 publications.
Articles, photos and captions were published in various publications leaving positive impressions on over 4 million readers. áThe HISD bond proposal passed.
Buffalo Soldiers National Museum (BSNM)
Buffalo Soldiers National Museum wanted to gain the African-American communityÆs support in efforts to support its 4.1 million dollar capital campaign to purchase and renovate its new location.
St. Julien Communications Group felt that if the Buffalo Soldiers National Museum host a privy reception to bring together and honor the African-American publishers of Houston for their support of historical establishments that preserve the history and culture of the African-American, then the publishers would be more willing to agree to support the museum with in-kind advertising. Not only would they agree, but they would try to out do one another in their commitments.
In-kind media advertising valued at $370,000 was raised through a strategic approach of bringing together the Black Press of Houston (18 publications) to support the museum. The advertising which runs in each publication monthly, directs readers to the museums website where more information regarding the museum, its artifacts and their history, and the capital campaign is displayed.
North Houston Frontiers Club
North Houston Frontiers wanted to gain an increase in young executive memberships from the African-American community, awareness across all cultural demographics, and an increase in sponsorship value through the efforts of their annual Martin Luther King Jr. Memorial Breakfast.
St. Julien Communications GroupÆs had a vision to bring in a cross generational international Icon that could be or currently is respected by many cultures on an intellectual level but who also appealed to African American young executivesÆ hip-hop culture and followed in the teachings of Martin Luther King, Jr. This would not only increase interest and attendees from all cultures, but would elevate the media coverage and marketing appeal creating more impressions leading to more value for sponsors and an increase in members.
The event had over $300,000 in local, regional and national media impressions. It had the largest diverse crowd of attendees up to date. Corporate sponsors were extremely pleased and made immediate commitments for the following yearÆs event. Membership of young professionals from the African-American community increased.
12 Greenway Plaza
11th Floor #134
Houston, TX 77046
office: 713.965.7084 efax: 713.481.2671